The global photovoltaic industry is currently undergoing cyclical adjustments with continuously changing supply and demand landscape. Driven by global carbon neutrality targets, renewable energy projects are being planned steadily worldwide. As a low-cost clean energy solution, solar PV maintains promising long-term market potential. Industry insiders note that standalone solar farm development is gradually transforming. PV + energy storage integrated projects are becoming mainstream. Demand for supporting structural products including PV mounting brackets fluctuates alongside ground-mount plants, rooftop distributed systems and agrivoltaic projects. Projects in different regions require customized designs for bracket material, wind resistance and installation methods. PV product prices remain volatile in the short run. Competition has shifted from simple capacity expansion to comprehensive strength in product reliability and system solutions. Many manufacturers are prioritizing overseas market expansion and local supply chain setup. Changes of trade policies in certain regions may affect the pace of project execution to some extent. In the long term, technological upgrades of high-efficiency modules and system cost reduction will continuously sustain the healthy development of the PV sector.